Background
sparks-creative is freelancer Marc Oelrich-Winkelaar. Marc studied Audio-visual Media at the Faculty Visual Media Technology at the College of Arts, in association with the University of Utrecht.

The contents of this major include the creation, production and controlling of the produced reality within television programmes, and the psychology of the human within this environment

In 1994 Marc’s completed his thesis “emotional television” on account of his production work for “All you need is love”.

Marc continued producing programmes in the Netherlands and beyond, including “Staatslotterijshow”, “Die Surpriseshow”, “Nur die Leibe zählt’ and ‘Te land, ter zee en in de lucht’. These programmes helped make Marc the expert in the stimulation and controlling of people and audiences.

Presently Marc continues to manage people and public during television recordings. However, predominately Marc works as Creative Director for organisations in need of his use of emotion in creativity.

Working together with sparks-creative
  1. first impression:
    looking through the eyes of the customer; without foreknowledge, but with emotion.

  2. around the world:
    orientation of the market, competition and opportunities; until the boarders of the world.

  3. self image:
    self-willed, what does the organisation want? how does it want to be experienced?

  4. dreaming:
    initial ideas, impossible dreams, outrageous brainwaves, experience options.

  5. down to earth:
    realistic value of ideas, in depth analysis, costs, feasibility checks.

  6. go for it:
    and now its up to the designers, technicians, constructors, show makers, producers.

Between each step, continuous and intensive consultation between the principal and sparks-creative take place. We remain involved as advisor, confidant, and critical associate until the opening or event.